ERS Financial LLC - Buttowood Investment Group
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About Us

WHO WE ARE
We are part of the Buttonwood Investment Group, LLC which was
founded by experienced financial industry professionals who understand
the client comes first. Each of Buttonwood Investment Group principals
has decades of experience in the financial services industry- including the
mutual fund, investment adviser, securities brokerage, insurance, life
settlement and annuity industries, as well as financial service computer
technologies.

 PHILOSOPHY
We believe that for too long financial service firms have been built around
selling financial products, and not in meeting a client’s financial needs.
To change this, we offer our investment professionals both fee-based and
commission based compensation platforms with equal enthusiasm and
support. We believe that a professional’s compensation structure is best
decided on a case-by-case, client-by-client basis, and is a decision
most appropriately made by the client and the professional .
We also strive to offer our financial professionals  innovative support
services
and unique investment alternatives in support of helping their
clients reach their financial goals.

INNOVATION
Service and product innovation is at the core of our client relationship.
This is illustrated in our commitment to an “open-architecture” platform
that allows our clients to hold investment assets almost anywhere they
choose. As well, because we and our clients are not captive to any one
asset custodian, our clients have available virtually every investment
opportunity in the market place. In regards to investment product
innovation, we know of no other firm that makes available the depth and
breadth of alternative investments that Buttonwood Investment Group does.
We believe it important for advisors and clients to have available both traditional
and non-traditional investment options both with and without correlation to the
movements of traditional markets. In fact, Buttonwood Investment Group believes
this with such conviction that Buttonwood Investment Group actually designs and invents 
alternative investments and makes these available ONLY to Buttonwood Investment
Group representatives and strategic partners

DEPENDABLE. ALTERNATIVES.℠
Alternative investments are generally defined as those outside of
the three “traditional” asset classes of stocks, bonds and cash. Alternative
investments are designed to provide an investor with long-term appreciation or
income, but they are not supposed to move in direct correlation with the traditional
stock, bond and cash markets. Investing into alternative asset classes has gained
popularity as a result of recent market downturns. Many investors and their professional
advisors were surprised to see the value of both their stocks and bonds decline in the
market sell-off precipitated by the financial crisis and recession. While the equity markets
have generally recovered much of those losses, investors now seek investment alternatives
with less short-term volatility and less correlation to the traditional markets’ gyrations.

Dependability  is another feature investors seek in their investment assets.
Many alternative investments did not perform as advertised under the stress of an actual
market downturn. They may have been overly complicated, or just plain wrong in the
investment’s underlying assumptions of risk and reward.
Whatever the reasons, they all too often did not perform as they were intended
and were thus undependable when they were needed the most.

OUR DIFFERENCE
Buttonwood Investment Group's internally constructed alternative investments are built 
from literally decades of first-hand experience by it's principals. Buttonwood has in
registration the first U.S. based mutual fund specifically for investing into
life-settlements, the resale of existing life insurance policies.
We have leveraged this infrastructure to make available our Resale Annuities- the purchase
of existing annuities by clients at a discount to face and thus higher yields. We have opportunity
for direct investment into multiple privately held, fast-growing companies and other investments
not in the “traditional” asset classes.